Your website is the online front door to your establishment( like the lobby of your hotel, if you will). One thing that you should never forget , that can’t be stressed enough, is that your website may be the first, and ONLY impression a potential customer receives of your hotel.
So, content is definitely king, when it comes to making it worthwhile for customers to even stay on your page.
You might have great text – based content on your site, but looking at the rate at which the modern Internet consumers are suffering from ADHD , we’re guessing most of it just flies out the window.
With unlimited access to sources, We’re reading more than ever before, but we read (register) less than ever ….
The digital medium has transformed the way humans think.See.Process.
Think about it : Would you prefer reading a thousand- word article or watching a two-minute video that is to the point, visually attractive and dynamic?
By the same token, Consumers would rather be passively co-opted into your viewpoint with a story that appeals to their senses and emotions than make an effort to read, interpret and form an opinion all at the same time.
The Changing face of Content marketing
By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled.
Research studies confirm that Online video is 5.33 times more effective than text , and site visitors who view video stay two minutes longer on average and are 64% closer to purchase(Comscore).
Then there is the ‘Zero moment of truth’ (ZMOT) phenomenon.
Earlier, the First moment of truth ( FMOT), a term coined by Procter & Gamble in 2005 ,defined the first interaction between a shopper and a product on a store’s shelf. This moment was considered one of the most important marketing opportunities for a brand.
While this first moment of truth is still important, the rise of full internet adoption and increased search engine use often lead to many brand interactions taking place between a consumer and a brand before that consumer even sees a product on a shelf.
This is where Video marketing comes into the picture. The ZMOT provides an excellent opening for video promotion and other digital marketing tactics .
Moreover, the cyberspace behemoth youtube is fast becoming a force to reckon with.The second largest search engine right after Google, youtube should definitely be part of your marketing strategy.
Therefore,hotels cannot afford to not have an Internet marketing strategy in place. Online visibility makes a HUGE difference in the way customers perceive your establishment. And since those days are not far behind when we would be watching this article in a video instead of reading it , Happy Video sharing!