Visual Media for Real Estate Marketing – Your most important investment yet
Real estate clients these days are smart, thanks to the internet, smartphones and social media. Many details are made easily available, which lets buyers to assess many options, compare them and choose the best one.
So how does it concern real-estate sellers?
- It is the duty of you- the sellers, to provide high appeal visuals to potential buyers. Otherwise, you will be overshadowed by others who publish better content.
- This has led to a race among real estate sellers, to engage more and more buyers using online creative visual media. The seller who lags behind, gets left behind.
- Get and use these creative visuals to make catchy web content.
The idea is to hold visitors glued to their screen for minutes, while looking at your content. The longer they stay in your page, the better the chance you have of making them into buyers.
For this, regular things like real estate pictures and marketing articles are too formal and is hard to catch buyer attention for even just a few seconds with them.
Why can’t we just use pictures?
Real estate photography does not hold good as the only visual content about a property. Clients need interactive, rich media, which has both appeal and details. Buyers who use fast internet, smartphones, wi-fi and tablets, live in a very fast world where they just don’t spare time to take a stroll through plain pictures of real estate and boring text. They will just move on.
You must engage them with content like these as soon as they enter your online listing or website. Make them feel the need to explore what you have for them.
Show your projects in style, with the latest visual innovations. And just how do you that? Virtual tours (also called visual tours), panoramas, videos, maps, HDR stills and e-brochures are just some of the answers to that puzzle.
Alright, that’s good. But how should I get that done?
It is your duty as a seller, to give out only the best visuals of your goods to clients. Take them on a tour through your project and educate them about the value you offer them. Once they know what they will be missing out on by not buying your property, you almost have them in your pocket.
Visual appeal and curiosity you invoke on a buyer, are the first steps to make sure you get your ideas across and sell succesfully. Get creative visual content about your projects so that you can convert online visitors into buyers.
How can I get creative content for my property?
To get very good visual content, deal only with trusted creative agencies that also make your effort easier and provide a full package. Your creative partner must be able to understand your business, your customers and their expectations.
Many freelance and studio photographers claim to do real estate photography and creative media for dirt-cheap prices. As a businessman, you would know what dirt-cheap prices mean. That’s right – lack of quality, timeliness, professionalism, suitability, ability to handle deadlines and finally, ability to adhere to your marketing strategy.
In short – no individual or amateur agency will be able to deliver you the quality which professionals like Fotobubbles.com can.