MIMS builders, Bangalore
MIMS builders have been building villas in Bangalore since 2001. Having given Bangalore 10 wonderful premium villa projects till 2011, MIMS builders decided to undergo a strategic shift from just word of mouth marketing to branding based marketing.
Our clients are impressed with the ease which they can know about our business; in turn, we are impressed with the work Fotobubbles has done for us.
-Director, MIMS India
Fotobubbles stepped in as a creative brand consultant to suggest how creative media services could be used to highlight what MIMS truly stood for and had achieved in terms of client goodwill, craftsmanship and professionalism.
Fotobubbles proposed a bouquet of creative services that would help MIMS with their branding and marketing exercises – both online and offline.
Read more to find out what Fotobubbles proposed and executed for MIMS:
- Still Photography to showcase completed projects:
- Typically real estate projects use creative previews of the buildings as 3d projections to sell properties. However, once sold, thought is barely given to the marketing value brought out by visual showcasing of their previous works for the just launched or to-be ventures.
- Customers now know that if you have been delivering good packages earlier, you would be continuing to do so in the future as well. So, we understand that showcasing the properties in their full glory (not just the graphical projections) makes more sense to give the potential customer a sense of trust.
- So Fotobubbles employed professional photography for a few of the MIMS completed projects – which had a huge impact in making the brochures more lively – along with giving their website a fresh and exciting look.
- Virtual Tours to capture and showcase overall layout and structure of projects:
- Instead of taking the potential clients to completed villas and showcasing how meticulously they have been constructed, it makes more sense to bring out the villa projects to the Client’s home.
- Fotobubbles’ Virtual tours are a fantastic tool which helps to creatively showcase their craftsmanship to the clients and make them feel as if they are actually at the location, viewing it live.This again helps to boost confidence, while saving time.
- Even though your sales team might be sleeping at 10pm in the night, your clients can still see your completed projects at their leisure time – no travelling, no hassles. Fotobubbles makes sure that your properties can be visited online 24×7.
- Customer Video Testimonials to showcase what do customers actually feel and like about MIMS.
- Project Video Tours give a brief introduction to your properties within a short span of time. This is perfect for all those who want to know more, but have neither the patience nor the time, to go through the detailed information provided by the rest of the content.
- Corporate Videos promote the mission of MIMS and give confidence to a Client that the company is being managed by a professional, committed team.
- Map designs give a correct and meaningful location of the properties and driving directions to clients.
We were in the process of transforming our marketing strategy. Fotobubbles was a huge help in both creating marketing ideas as well delivering solutions that enabled us to fit into the new regime without much hassle. We received appealing virtual content that removed the need to take potential customers to each of our previous projects. And thanks to their content, our website has also found more functionality and more traffic.
Overall, our clients are impressed with the ease which they can know about our business; in turn, we are impressed with the work Fotobubbles has done for us.
– Director, MIMS India