Hotel Clarks Shiraz is Agra’s leading five-star hotel, who approached Fotobubbles for their visual marketing needs. Read on to learn how our complete creative media package delivered the right solution for them.
Hotel Clarks Shiraz wanted to enhance their marketing and promotion strategies to improve their brand identity, visibility and recall. Their services were on-par with or exceeded those of other Hotels in their category. However this was not well represented in their visual marketing content.
Fotobubbles stepped in as a creative consultant and media partner, identified many key issues and delivered the suitable solutions adequate to their needs:
- Photographs used to represent Clarks Shiraz were unjust to the Hotel’s grandeur!
- Even though their offline business was good – their online presence was not begetting good results. Visualization of their uniqueness and special features was found lacking in promotions.
- Travel agents around the world promoting Clarks Shiraz, found it difficult to project it as a five star destination to the customer – given the unjust visual content about the Hotel.
- Potential customers searching online about good hotels in Agra were not provided with appealing content about the hotel.
- The Hotel was still using only Stills for promotion and not utilizing the full potential of the marketing mediums and its visual appeal.
We came up with a multi-part answer for their problems.
Revamped their outlook through a complete hotel photography package – showcasing Clarks Shiraz in full glory, We covered their coveted features like the Deluxe Taj-Mahal facing rooms (largest of their kind in Agra); The Mughal Room – a terrace restaurant with Taj and Agra Fort views; exquisite dining and banquet halls; the fascinating swimming pool and health spas, apart from the architectural beauty of the exteriors.
Next, we created a dazzling 360 degree virtual panoramic tour of their facilities so that potential customers searching the internet could know exactly what Clarks Shiraz offered them, in an interactive and engaging way.
Further, we created a Presentation Video for them to showcase the hotel in totality in a variety of mediums like the internet, CD gift to agents, presentation in Travel Marts and symposiums.
We designed multiple Print-Media Advertisements, posters, brochures and flyers that portrayed the hotel with a good appeal. This helped with their visibility in the press & their branding
Read what the Senior Management of the hotel has to say about our service :
Fotobubbles Tech Pvt Ltd is an ideal partner which any hotelier should look at if they are serious about marketing their property effectively. The professionalism (which is quite rare these days), timeliness, attention to client’s needs and personalized service are some of the factors which set Fotobubbles quite different from others in the business of hotel photography, video creation and other creative services. The best part of Fotobubbles is their quality assurance – which ensures that once they are commissioned most of the deliverables are approved in the first preview itself and whatever minor alterations are requested, are promptly delivered. They understand the Hospitality industry and that creates a deep impact in their conceptualization of photography or any of the marketing services they offer. The projects that they have executed for us till date have been delivered to our satisfaction and within the required timeframe. They have been extremely accommodative of the time constraints that we have put on them and delivered fantastic value to us till date.
- Debasish Bhowmik, Senior Vice President, Hotel Clarks Shiraz Agra