A good photograph can make the presence of the brand felt in every medium it is published in. Choosing the best pictures for marketing your property is your right and duty.
However, the question that is most often ignored is – “How does one choose the pictures that can assure successful marketing?” Hundreds of hotel owners and managers get puzzled by the same question. We’ll try to answer this question in this article:
- How do you define right pictures?
A good photograph must always impress and excite its viewers. It must convey the right message about the hotel. It must be well-composed, creative, of high quality and must suit your business needs. A nice exercise to find this out is to put the pictures online and ask for comments from independent people as to what do they understand when they look at a the pictures.
For example, a business class hotel may be misinterpreted as a budget hotel due to unsuitable hotel pictures. The individuality and value of each hotel has to be brought out in the promotional photographs.
- How to tell if you are using the wrong photographs?
A simple way to tell if your photographs are bad is by analyzing the results of your marketing campaign. Among other reasons, a most often cited reasons for less interest generated through marketing campaigns is the low quality of visual presentation of the hotel.
- What can good photographs do for your business?
A good photograph will catch the attention of potential customers and would leave a splendid impression. Such impressions lead to recalling of the brand’s name whenever the picture or the location associated with it flash in their mind.The photograph makes a healthy first contact for the hotel.
Well-taken, creative pictures will indicate the lifestyle offered by the hotel as well as accurate descriptions of their facilities in a very persuasive manner. According to Forrester research, more than 75% people who are booking hotels, prefer hotels with attractive visuals.
- How can you get good photographs taken ?
Selecting the right creative agency/photographer can be a daunting task! Real “Professional Photographers” are there, but you have to have an eye to find them. Your friend with a digital camera might be taking wonderful pics, but your hotel needs more than just a person with a camera to showcase it in its full glory!
Most Hotel photographers with high-end equipment claim to take very good photographs at low prices. Unfortunately, a good photograph isn’t just about clean, decent looking pictures. They need to be the right photographs!
While deciding on getting your hotel photographed, do not short-change the effort that you put in setting-up and maintaining the property – get it showcased in a professional manner as well! Please remember, the photographs that you get taken now, will represent your Hotel for atleast the next 2~3 years! so do not make budget your only criteria rather see photography as an investment!
When investing in photography or hotel photography company, make sure you deal with people who have the expertise and experience to showcase your industry and also, they help to make the process simpler, offer better choices and a complete creative media package rather than just photography. The people that understand your business and are experts at creativity, will be much more effective in showcasing your property.